Dutch design house Droog certainly did not disappoint with its exhibition “Value for Money”, presented in utilitarian white, laser-cut polystyrene.

 

Image left: view of Droog exhibition intererior

 

 

The concept was to determine what value people put on design – is it for the materials used, production time, labour, uniqueness, functionality or emotional attachment?

 

The company presented products at three different stages of development, from prototype to production, and labeled with one or more € signs indicating price.

 

Image right: visitor put pins in their favourite versions of products

 

 

 

 

 

Visitors were invited to choose which they liked best by attaching pins to the display, be it the cruder initial design or the finely tuned and polished final product.

 

Hein Schutte, business director at Droog, said: “As a consumer, one never sees the design process, only the finished product. This exhibition exposes the kitchen of the industry.”

 

Image left: Chandelier 85 Lamp by Rody Graumans

 

 

 

 

Alongside the exhibition, Droog debuted its new collection. Chris Kabel’s green lace parasol (image right) was a stunning centrepiece of the new product line, made of intricate lace in a leaf design, casting a shadow as if the user were taking shade under a tree.