Flour is a way of thinking. More something that is living, breathing and passionate than exists purely as a 'business'. It's about creating and enabling new experiences, emotions, intimacy and relationships with the things around us. Sometimes in an irreverent way. Sometimes in a sensual way. Sometimes in a beautiful way. Sometimes in an intelligent way. Sometimes in a serious way (but not too often because life is too short). Always in an eccentric way.

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